I love the 2x2 matrix: a scatter plot with a four-square grid imposed over it. But as a visual metaphor, the matrix is overused. It's also laden with jargon. Each square gets its own catchy phrase, like "cash cows" or "problem children." Instead of revenue growth vs market share, try pineapples vs seedless grapes. I'll take easy and tasty. From xkcd, courtesy the heroic and hilarious Barry Ritholtz. The 2x2 matrix: Popularized by Bible salesman turned management consultant Bruce Henderson, founder of Boston Consulting Group.